Tag Archives: appointment setter

B2B Appointment Setting – Doing It Right and Why You Have To

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The need for B2B appointment setting has varied through ages depending on how often a face-to-face appointment with the prospect buyer fades in the sales cycle. Today, the issue crops up when personal presence of the seller in no longer necessary for a client to make an intelligent buying decision. Although it is still far from obsolete, the digital age suggests a new method of appointment setting that is more beneficial and convenient both for the B2B marketers and their prospects.

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