Tag Archives: b2b prospecting

B2B Telemarketing – Basic Standards for both Process and Professionals

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Telemarketing has become both an iconic strategy and form of communication for B2B companies. Not only does it possess the right kind of flexibility, it’s also a very economical way to speak to a highly targeted audience. All a company needs are functional telephones and a powerhouse of telemarketers to do the job.

Of course, for the latter you’ll need communication skills that persuade target clients in order to really get ahead of competitors. Finding people of that level couldn’t be that easy right? The training and the experience both form into another process. What does it take to have both an efficient telemarketing operation and hiring the right professionals?

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