Tag Archives: b2b sales leads

Basic Lead Generation Techniques – Which Works Best?

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Lead generation is commonly defined as “the practice of soliciting inquiries from potential customers” and can definitely have results if properly executed. However, it does not have a straightforward path.

As with any marketing technique, there are twists and turns on the road to generating leads. Over the years, experts have worked through all-nighters, drunk many-a-cup of coffee, and have performed brain-draining research to determine the most popular and/or effective forms of lead generation.

So which is the best way(s) to generate leads? Here are some of the contenders.

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Basics of Lead Generation – Production Information Management

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Recent advances in technology have changed how businesses share product information. For B2B marketers, it’s usually through lead generation and presentations from sales reps.

On a related note, the distribution channels have also become increasingly complicated, making it harder for businesses to pursue their market. In lieu of this, several key processes have been developed and put into practice by companies. Terms like PIM (Product Information Management) refer to the systems, strategies, and processes in managing product data. Hence you see why such strong emphasis is placed on data meant for product marketing and sales. Practice of PIM can help communication within a business and determine which path to take when marketing a product.

Over time, these have also been modified to adapt to this ever-changing cycle. Below are some of the new ways these companies use to share their product information with their customers:

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