Tag Archives: b2b telemarketing

B2B Telemarketing – Basic Standards for both Process and Professionals

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Telemarketing has become both an iconic strategy and form of communication for B2B companies. Not only does it possess the right kind of flexibility, it’s also a very economical way to speak to a highly targeted audience. All a company needs are functional telephones and a powerhouse of telemarketers to do the job.

Of course, for the latter you’ll need communication skills that persuade target clients in order to really get ahead of competitors. Finding people of that level couldn’t be that easy right? The training and the experience both form into another process. What does it take to have both an efficient telemarketing operation and hiring the right professionals?

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Outsourced Telemarketing – Don’t Drop Vendors Overnight!

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DoItYourselfKnowing whether or not to keep outsourcing your telemarketing services can be hard. Forget the complexities of just crunching the numbers. What you really need to worry about is if these numbers are really enough to identify other unpredictable side effects.

What do you look to first? Do you look to your sales results? What about customer satisfaction? How sure are you that none of your clients and prospects will see the difference every time they receive a telemarketing call?

Outsourcing offers more than just cheaper alternatives to in-house call centers. They can offer regional positioning. They can assist expansion. They’re also good for targeting niches you have yet to grow experience in.

Unless you’ve determined that your outsourcing alternatives can achieve any of these, don’t rush to drop (or even switch) vendors.

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