Lead generation is commonly defined as “the practice of soliciting inquiries from potential customers” and can definitely have results if properly executed. However, it does not have a straightforward path.
As with any marketing technique, there are twists and turns on the road to generating leads. Over the years, experts have worked through all-nighters, drunk many-a-cup of coffee, and have performed brain-draining research to determine the most popular and/or effective forms of lead generation.
So which is the best way(s) to generate leads? Here are some of the contenders.by