Tag Archives: outsourcing

Common Causes for Outsourcing B2B Marketers

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Why is outsourcing a very common practice in modern business? For the most part, it’s about contracting, or hiring, a third-party company to perform a specific business process instead of doing it on your own. The third party company can either be a local business or it can be an international one. In the latter case, some companies even transfer the entire business process to the said country.

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Outsourced Telemarketing – Don’t Drop Vendors Overnight!

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DoItYourselfKnowing whether or not to keep outsourcing your telemarketing services can be hard. Forget the complexities of just crunching the numbers. What you really need to worry about is if these numbers are really enough to identify other unpredictable side effects.

What do you look to first? Do you look to your sales results? What about customer satisfaction? How sure are you that none of your clients and prospects will see the difference every time they receive a telemarketing call?

Outsourcing offers more than just cheaper alternatives to in-house call centers. They can offer regional positioning. They can assist expansion. They’re also good for targeting niches you have yet to grow experience in.

Unless you’ve determined that your outsourcing alternatives can achieve any of these, don’t rush to drop (or even switch) vendors.

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