Tag Archives: sales lead generation

What’s Trending in Today’s B2B Marketers?

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The world of B2B commerce is very dynamic, with economic eras changing each time marketing trends shift. There are a lot of things to consider in order for today’s B2B marketers to really have a handle on identifying the best strategies to cope with business demands.

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Common Causes for Outsourcing B2B Marketers

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Why is outsourcing a very common practice in modern business? For the most part, it’s about contracting, or hiring, a third-party company to perform a specific business process instead of doing it on your own. The third party company can either be a local business or it can be an international one. In the latter case, some companies even transfer the entire business process to the said country.

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Basic Lead Generation Techniques – Which Works Best?

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Lead generation is commonly defined as “the practice of soliciting inquiries from potential customers” and can definitely have results if properly executed. However, it does not have a straightforward path.

As with any marketing technique, there are twists and turns on the road to generating leads. Over the years, experts have worked through all-nighters, drunk many-a-cup of coffee, and have performed brain-draining research to determine the most popular and/or effective forms of lead generation.

So which is the best way(s) to generate leads? Here are some of the contenders.

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Basics of Lead Generation – Production Information Management

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Recent advances in technology have changed how businesses share product information. For B2B marketers, it’s usually through lead generation and presentations from sales reps.

On a related note, the distribution channels have also become increasingly complicated, making it harder for businesses to pursue their market. In lieu of this, several key processes have been developed and put into practice by companies. Terms like PIM (Product Information Management) refer to the systems, strategies, and processes in managing product data. Hence you see why such strong emphasis is placed on data meant for product marketing and sales. Practice of PIM can help communication within a business and determine which path to take when marketing a product.

Over time, these have also been modified to adapt to this ever-changing cycle. Below are some of the new ways these companies use to share their product information with their customers:

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Outsourced Telemarketing – Don’t Drop Vendors Overnight!

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DoItYourselfKnowing whether or not to keep outsourcing your telemarketing services can be hard. Forget the complexities of just crunching the numbers. What you really need to worry about is if these numbers are really enough to identify other unpredictable side effects.

What do you look to first? Do you look to your sales results? What about customer satisfaction? How sure are you that none of your clients and prospects will see the difference every time they receive a telemarketing call?

Outsourcing offers more than just cheaper alternatives to in-house call centers. They can offer regional positioning. They can assist expansion. They’re also good for targeting niches you have yet to grow experience in.

Unless you’ve determined that your outsourcing alternatives can achieve any of these, don’t rush to drop (or even switch) vendors.

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