Tag Archives: sales leads

Speak out and be heard!

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The invention of the Internet and rapid technological advances has brought our entire world into a global village which has had significant impacts on business to business relations throughout various parts of the world. Numerous call centers and the virtual assistants have been established to connect merchants from diverse parts of the world allowing them to interact daily.

Speak Out and be heard!

The main obstacle has proven to be communication. Most of these jobs require a level of proficiency in English to prove successful. United States employers have a high demand for workers who they can easily communicate with so their businesses can remain running smoothly without any loss of time or money due to miscommunication. There is little doubt that those language students who work on their American Accent training will to have more job opportunities and higher salaries.

On the contrary: Nine times out of ten (by my less than scientific count), the speaking habits that prevent non-native speakers of English from being understood are the same ones that can make native speakers of English hard to understand.
These include: speaking too fast, slurring or mumbling words, saying things that are disconnected, or poorly organized, not knowing what point you’re trying to make, not leaving time for the listener to absorb one idea before rushing on to the next (see “speaking too fast”), etc. ,and finally notice that there’s nothing here about accents. In fact, if accents were an insurmountable issue, people from Boston, MA (my home town) wouldn’t be able to converse with their colleagues from Mobile, AL.

It is possible that people from North Jersey would not be able to communicate with people from South Jersey! Everyone has accents — the exceptions being airline pilots, telemarketers, and National Public Radio announcers — and yet somehow manage to communicate around them.
At the same time, however, there may be legitimate reasons for job requirements based on linguistic characteristics, such as requiring that employees be fluent in English or speak in a way that can be easily understood by customers and coworkers. Although linguistic rules will be scrutinized carefully by courts to make sure they aren’t discriminatory, those rules are legal if they are necessary for business reasons.

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Basics of Lead Generation – Production Information Management

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Recent advances in technology have changed how businesses share product information. For B2B marketers, it’s usually through lead generation and presentations from sales reps.

On a related note, the distribution channels have also become increasingly complicated, making it harder for businesses to pursue their market. In lieu of this, several key processes have been developed and put into practice by companies. Terms like PIM (Product Information Management) refer to the systems, strategies, and processes in managing product data. Hence you see why such strong emphasis is placed on data meant for product marketing and sales. Practice of PIM can help communication within a business and determine which path to take when marketing a product.

Over time, these have also been modified to adapt to this ever-changing cycle. Below are some of the new ways these companies use to share their product information with their customers:

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Outsourced Telemarketing – Don’t Drop Vendors Overnight!

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DoItYourselfKnowing whether or not to keep outsourcing your telemarketing services can be hard. Forget the complexities of just crunching the numbers. What you really need to worry about is if these numbers are really enough to identify other unpredictable side effects.

What do you look to first? Do you look to your sales results? What about customer satisfaction? How sure are you that none of your clients and prospects will see the difference every time they receive a telemarketing call?

Outsourcing offers more than just cheaper alternatives to in-house call centers. They can offer regional positioning. They can assist expansion. They’re also good for targeting niches you have yet to grow experience in.

Unless you’ve determined that your outsourcing alternatives can achieve any of these, don’t rush to drop (or even switch) vendors.

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