Tag Archives: social media marketing

Social Basics for B2B Marketing

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Social media networks grow in popularity as a platform for B2B marketing. With different people in different places gathering in one spot, it’s an ideal channel for content communication. The large membership in networks  only increase the demand for more diverse forms of content including videos, pictures and live broadcasting. The resulting melting pot blends people together into a huge group of audience that can help you hit your sales targets.

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Basic Lead Generation Techniques – Which Works Best?

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Lead generation is commonly defined as “the practice of soliciting inquiries from potential customers” and can definitely have results if properly executed. However, it does not have a straightforward path.

As with any marketing technique, there are twists and turns on the road to generating leads. Over the years, experts have worked through all-nighters, drunk many-a-cup of coffee, and have performed brain-draining research to determine the most popular and/or effective forms of lead generation.

So which is the best way(s) to generate leads? Here are some of the contenders.

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